Privacy Policy

Bella Ray Beverage, LLC
Last Updated: February 25, 2026

This Privacy Policy (“Policy”) applies to the website operated by Bella Ray Beverage, LLC (“Bella Ray,” “Company,” “we,” “our,” or “us”), a New Jersey limited liability company.

We respect your privacy and are committed to protecting your personal information. This Policy explains how we collect, use, disclose, and safeguard information obtained through our website, wholesale portal, affiliate tools, marketing programs, and related services (collectively, the “Site”).

By accessing or using our Site, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Site immediately.

THE SITE IS INTENDED ONLY FOR INDIVIDUALS 21 YEARS OF AGE OR OLDER. If you are under 21, you must immediately stop using the Site.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

A. Information You Provide Directly

Name
Billing and shipping address
Email address
Phone number
Date of birth (for age verification)
Payment information (processed by third-party payment processors)
Order history and invoices
Wholesale licensing information
Communications with us
Reviews, comments, or submitted content
Social media handles
Any other information you voluntarily provide

B. Information Collected Automatically

When you visit our Site, we may automatically collect:

IP address
Browser type
Device information
Operating system
Referring website
Pages viewed
Time spent on pages
Purchase behavior
Geolocation (approximate)

We may combine automatically collected information with personal information.

2. HOW WE USE YOUR INFORMATION

We use information for legitimate business purposes, including:

Processing and fulfilling orders
Age verification
Customer service
Wholesale account management
Marketing communications
Sending newsletters and promotions
Fraud prevention
Improving website functionality
Analytics and performance tracking
Compliance with state and federal law

We do not make medical claims and do not use your information to infer medical conditions.

3. HEMP COMPLIANCE & REGULATORY DISCLOSURE

Bella Ray Beverage products are hemp-derived beverages containing no more than 0.3% Delta-9 THC on a dry weight basis in compliance with the 2018 Farm Bill.

In New Jersey, hemp beverage regulation may involve oversight by agencies including the New Jersey Cannabis Regulatory Commission or other applicable state authorities.

We may retain transaction records as required by law.

4. HOW WE SHARE INFORMATION

We may share information in the following circumstances:

Service Providers

With third-party vendors who assist with:

Payment processing
Order fulfillment
Shipping carriers
Marketing platforms
Email distribution services
Analytics providers
IT infrastructure
Fraud prevention services

These providers are contractually required to safeguard your information.

Legal & Regulatory Compliance

We may disclose information:

In response to subpoenas or legal process
To comply with applicable laws
To protect our rights and property
To prevent fraud or misuse
During a merger, acquisition, or asset sale

Aggregated & De-Identified Data

We may share anonymized, aggregated data for analytics, research, or marketing purposes.

We do not sell your personal information.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

Recognize returning visitors
Improve website performance
Track marketing effectiveness
Analyze site usage

You may disable cookies in your browser settings; however, portions of the Site may not function properly.

We may use third-party analytics providers such as Google Analytics to evaluate website traffic.

6. EMAIL & MARKETING COMMUNICATIONS

We may send:

Order confirmations
Shipping updates
Customer service communications
Promotional emails
New product announcements

You may opt out of promotional emails by clicking “unsubscribe” in any marketing email.

Even if you opt out of marketing emails, we may still send transactional communications.

7. USER-GENERATED CONTENT

If you post reviews, comments, or other public content on the Site:

The information becomes publicly visible
We cannot control how others use it
You post at your own risk

We are not responsible for third-party misuse of publicly posted content.

8. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

9. DATA SECURITY

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no system is 100% secure. You provide information at your own risk.

10. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you may have the right to:

Request access to personal information we collect
Request deletion of personal information
Correct inaccurate information
Opt out of certain data uses

We do not sell personal information.

To exercise your rights, contact us at: info@bellaraybeverage.com

We may verify your identity before processing requests.

11. CHILDREN’S PRIVACY

Our Site is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, please contact us immediately.

12. INTERNATIONAL USERS

Our Site is operated in the United States.

If you access our Site from outside the U.S., you consent to the transfer and processing of your information in the United States under U.S. law.

We do not actively market outside the United States.

13. DATA RETENTION

We retain personal information:

As long as necessary to fulfill orders
To comply with legal obligations
To resolve disputes
To enforce agreements

14. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically.

Changes become effective upon posting to the Site.

Continued use of the Site constitutes acceptance of the updated Policy.

15. CONTACT US

Bella Ray Beverage, LLC
810 Sewall Ave
Asbury Park, NJ 07712
info@bellaraybeverage.com
(732) 314-1909